There is no guarantee for 1st position in the search engines

Be aware of SEO companies that guarantee you a 1st position in the search engines There is no guarantee for this, as no one can control the search engines or the changes made to the algorithms. you can be on top of search engine and next day you may fine you have lost your position in search engine

Don’t trust SEO companies that offer low prices

As you know, no one gives anything for free! and Search Engine Optimization is a long and time consuming process that implies a lot of research and hard work. Always look for Quality links
and Quality come's with more time and more money

search engine optimization myths

Google's algo quite often is BLIND
Google ranks duplicate content very NICELY
You can build links with NON-RELEVANT sites without any problems
Pages with LOW PR can beat pages with HIGH PR
You can get high ranks with OLD content

Waiting For Next PR Update

Google updates it’s Page Ranks every 3-4 months. If my guess is right, I think next PR update, (First PR Update of this year 2008) will come in End of January or First Week of February. So gear up linking strategies so that this year, you boost up your positions on Google.